Privacy

ALEF recognizes the importance of protecting the personal data of our customers (e.g. identification data) as well as financial information (e.g. credit card number). For this reason ALEF adopts specific policies and security measures to protect your personal data. We inform you that ALEF does not collect personal data (and consequently does not accept online orders) from anyone under the age of eighteen. We kindly ask those who are under the age of eighteen to not proceed with the insertion of their personal data (and to not proceed with the online purchase) and to ask adults to proceed with the required procedures. ALEF reserves the right occasionally to make changes to its privacy policy. We will notify you of any changes in our privacy policy by posting the modifications on this website. We will post the updated policy on our website, and thus we encourage you to periodically review this page. In order to inform you about how ALEF uses the information you provide, please read the following. With reference to the data related to the navigation on the ALEF website. This ALEF website is provided by Propel srl. By accessing and using the ALEF website, you consent to this section of the privacy policy. cookies ALEF uses cookies and tracks IP addresses so we can improve our services provided by the website and enhance your ALEF experience. Cookies are pieces of information a web site can send to your computer’s browser for record-keeping purposes. We use cookies to ascertain which web pages are visited and how often, to make our web site more user friendly, and to give you a better experience when you return to the website. For example, cookies allow us to save your password so you do not have to re-enter it every time you visit our site. Most web browsers automatically accept cookies. Cookies can be disabled or purged from your browser if you so choose. You can find information specific to your browser under the “help” menu. ALEF can not guarantee the proper functioning of alef-designs.com if you choose to disable your cookies. However, your visit to our website will be significantly enhanced if cookies are not disabled. If you do not disable your cookies, you allow us to use them. security ALEF uses appropriate security measures to protect the information you give us. However, while we take all reasonable steps to protect your information, you accept that no Internet data transmission can be guaranteed to be secure from access by unintended recipients and will not hold us responsible for any breach of security unless this is due to our negligence. With reference to the data related to online purchases of ALEF products, the registration to the ALEF website and the sending of promotional material. Without prejudice of the above mentioned principles regarding the navigation data, we wish to inform you about the following: Privacy Policy about the processing of personal data pursuant to the previsions of article 13 of the D. Lgs. 30 June 2003 n. 196 (Italian data protection code) With reference to the data related to the registration to the ALEF website. 1. data source The personal data collected by Propel srl, has been directly provided by you in order to register to the website to receive ALEF announcements and communications by e-mail. If the personal data may change, please write to the below mentioned address and communicate the modifications in order to enable us to keep your personal data updated. 2. data processing purposes The personal data you provide, with your specific consent, may be processed by ALEF in order to register to the website to receive ALEF announcements and communications by e-mail. 3. modalities of the processing Related to the above mentioned purposes, your data will be collected through electronic modalities, on secured systems and will be processed in both paper and electronic formats, duly protected. 4. obligatory or voluntary nature of providing the requested data To complete the online registration a set of personal information is required. Failure or refusal to provide accurate information will prevent us to satisfy your request. 5. data communication recipients Your personal data will be processed by Data Processors and Person in charge of the processing of Propel srl or third parties acting as services providers. 6. data controller and data processor The Data Controller is Propel srl., with registered office in Pistoia, Via U. Mariotti n. 190, identification number (“codice fiscale”) 01833240474 With reference to the data related to online purchases of ALEF products and the sending of promotional material. 1. data source The personal data collected by G Commerce Europe S.p.a., a company of PPR Luxury Group, has been directly provided by you in order to proceed with online purchases on this website. If the personal data may change, please write to the below mentioned address and communicate the modifications in order to enable us to keep your personal data updated. 2. data processing purposes 2.1 The personal data you provide may be processed by ALEF for the following purposes: a. to proceed with your purchase request, with reference to the fulfillment of your online order and required accounting and fiscal activities; b. management of correspondence and service communications with you; c. verification that the data provided for the transaction is complete, valid, correct, and clear of fraudulent markers; 2.2 Moreover, with your specific consent, your personal data, collected also in occasion of future online purchases and purchases in our stores may be used by ALEF to find out more about its customers (by analsyning data related to your purchasing preferences for certain categories of products, the frequency of your visit or your request concerning purchased articles), for direct mailing and direct e-mailing (sending of e-cards) activities, sending you communications about our activities and invitations in order to offer you further personalized services. Moreover, ALEF’s staff will provide to you a more helpful service. 3. modalities of the processing Related to the above mentioned purposes, your data will be collected through electronic modalities, on secured systems and will be processed in both paper and electronic formats, duly protected. Furthermore, if you consent to the insertion of your personal data in the ALEF Customer database, this data may be used for statistical and market analysis, and may be processed in an aggregate form or in an identifiable way. 4. obligatory or voluntary nature of providing the requested data To complete an online order a set of personal information is required. Failure or refusal to provide accurate information when requested will result in the canceling of any pending order or the inability of the online application, and therefore the ALEF organization, to process your request. Information that is not required will be duly noted on the screen. You may choose not to provide us with any information noted to be optional and still continue to successfully use and purchase from the alef-designs.com online shopping application. 5. data communication recipients Your personal data will be processed by Data Processors and Person in charge of the processing of Propel srl which are in charge of the management of the transaction. Moreover, your data may be communicated to third parties, in Italy or abroad, consultants which support ALEF in the management of the transaction (mainly suppliers of Internet services, shipping agents), banking and credit verification entities and to consultants, suppliers services related to direct marketing activities or to maintenance of the data processing systems, as well as companies which carry out activities of storage and management of files. Except as set out in this Privacy Policy your data will not be transferred to other third parties. Furthermore, if you consent to the insertion of your personal data in the ALEF Customer database, this data may be used for statistical and market analysis and direct marketing activities. The ALEF Customer database is under the exclusive ownership of Propel srl and companies which act as Data Processors on behalf of Propel srl for customer relationship management activities to be carried out on behalf of Propel srl 6. data controller and data processor The Data Controller, with the exception of the processing of 2.2, is Propel srl. with registered offices Pistoia, Via U. Mariotti n. 190, identification number (“codice fiscale”) 01833240474. With particular reference to the processing for the purposes previously indicated at 2.2, Data Controller is Propel srl. with registered offices Pistoia, Via U. Mariotti n. 190, identification number (“codice fiscale”) 01833240474. The Data Processor of Propel srl is the Propel Director, domiciled at the office of the company. owner rights With reference to the personal data that we may process, we wish to inform you that you are owner of the rights that are indicated at article 7 of D.Lgs. 196/2003. In particular, you have the right to obtain from ALEF the confirmation as to whether or not personal data concerning you exist in the company database; you have the right to obtain the communication of the data in intelligible form, to be informed of the source of the personal data and the logic applied to the processing; you have the right to obtain erasure, anonymization or blocking of data that has been processed unlawfully as well as updating , rectification or, where interested therein, integration of the data; you have the right to object, in whole or in part, on legitimate grounds, to the processing of personal data concerning you. With reference to the above mentioned processing, should you wish to exercise this rights or should you wish to receive un updated list of the data communication recipients you can contact the Customer Relations Department c/o Propel srl, Via Siena 43/45, 50142 Firenze, also via e-email customercare@alef-designs.com Furthermore, if you consent to the sending of promotional materials, you can object to such processing at any time, free of charge, requesting the deletion of your data from the mailing list by selecting the link unsubscribe that you will find in any communication or by writing to the Customer Relations Department as indicated in above.